About us

You’re passionate about GEAR.

We’re passionate about YOU!

At Foto Care, we are extremely passionate about photography but even more passionate about the lifelong journey that photographers embark on. We will do absolutely everything we can to support that journey. It is for this very reason that our commitment to the photographic community we serve extends well beyond a rental or a purchase. We believe the better we know our customers, (their needs, desires and expectations) the better we are able to support them (guide them, educate them, celebrate their accomplishments) no matter what their experience level.

We believe that every job, no matter how big or small, is important – because it is important to YOU. We have held these beliefs since 1968, and not a day goes by where we don't strive to over-deliver the best customer experience.

With unrivaled product depth and tech support, Foto Care Rentals delivers the equipment and know-how to help you get your job done. Foto Care Rentals has built its reputation on complete customer service. We strive to deliver an exceptional experience - with personal attention, well-maintained equipment, insightful demos & support and solid follow through - so you can gear up for every photo shoot with confidence. We think of ourselves as part of your team, and we treat your job as if it was our own.

Our team will work hard to earn your trust so we can be your #1 rental resource.

Simply select your gear from our newly designed, fully-integrated, user-friendly website.

We will promptly review your equipment list and workout any logistics or questions you might have. Your gear will be tested and packed in a safe, clean environment, and will be ready for you to pick up, or delivered, in time for your shoot. Any concerns that arise during your production will be managed quickly and efficiently – we’ve got your back!

Give us a ring, send us a message or start building your next order now. We look forward to working with you on your next project.



(Email) [email protected]


43 West 22nd Street

New York, NY 10010 (Btwn 5th & 6th Ave)

43 West 22nd Street
New York, NY 10010
[email protected]
(212) 741 - 2991
Operating hours
Mon - Thu 8:30 - 6:00 / Fri 8:30 - 7:00 / Saturday 10:00 - 5:00
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